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Adidas had a chance to land rookie LeBron James with a 10-year, $100  million contract. Instead, they lowered their offer to $70 million at the  last minute, allowing Nike to swoop in
Adidas had a chance to land rookie LeBron James with a 10-year, $100 million contract. Instead, they lowered their offer to $70 million at the last minute, allowing Nike to swoop in

LeBron James Helps Nike Make $600 Million a Year and Recently Saw the  Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely  Honored'
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The  King spent his first ever Nike endorsement check as an 18-year-old - The  SportsRush
LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush

How LeBron James spent his first endorsement check from Nike
How LeBron James spent his first endorsement check from Nike

How LeBron James' $28 Million Rookie Sacrifice Could be Worth Over $1  Billion
How LeBron James' $28 Million Rookie Sacrifice Could be Worth Over $1 Billion

Cleveland Cavaliers' LeBron James (23) leaves the court after scoring 25  points in a 106-92 loss to the Sacramento Kings during his NBA debut in  Sacramento, California October 29, 2003. The 18-year-old
Cleveland Cavaliers' LeBron James (23) leaves the court after scoring 25 points in a 106-92 loss to the Sacramento Kings during his NBA debut in Sacramento, California October 29, 2003. The 18-year-old

LeBron James's Nike deal may be worth more than $1 billion - Sports  Illustrated
LeBron James's Nike deal may be worth more than $1 billion - Sports Illustrated

LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age
LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age

NBA Kicks: The largest rookie shoe endorsement deals in history
NBA Kicks: The largest rookie shoe endorsement deals in history

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom
LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom

LeBron James Scores On $725 Million SpringHill Deal With Nike, RedBird And  Fenway Sports Group
LeBron James Scores On $725 Million SpringHill Deal With Nike, RedBird And Fenway Sports Group

Lakers: LeBron James Rookie Game Sneakers Offered as Stock Investment - All  Lakers | News, Rumors, Videos, Schedule, Roster, Salaries And More
Lakers: LeBron James Rookie Game Sneakers Offered as Stock Investment - All Lakers | News, Rumors, Videos, Schedule, Roster, Salaries And More

LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom
LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom

On this day in 2003: LeBron James inked the richest rookie shoe deal
On this day in 2003: LeBron James inked the richest rookie shoe deal

LeBron James // Behind The Signature Logo - Boardroom
LeBron James // Behind The Signature Logo - Boardroom

NBA History: 10 Biggest shoe deals signed by rookies
NBA History: 10 Biggest shoe deals signed by rookies

LeBron James could be a billionaire thanks to Nike, other businesses
LeBron James could be a billionaire thanks to Nike, other businesses

LeBron James lands $90 million Nike endorsement | Sports |  eastvalleytribune.com
LeBron James lands $90 million Nike endorsement | Sports | eastvalleytribune.com

On this day in 2003: LeBron James inked the richest rookie shoe deal
On this day in 2003: LeBron James inked the richest rookie shoe deal

LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction  | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike:
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

An 18-Year-Old LeBron James Once Gave Up A $10M Contract — And Got $90M  Instead - AfroTech
An 18-Year-Old LeBron James Once Gave Up A $10M Contract — And Got $90M Instead - AfroTech

The NBA's Richest Shoe Deals: LeBron, Kobe And Durant Are Still No Match  For Michael Jordan
The NBA's Richest Shoe Deals: LeBron, Kobe And Durant Are Still No Match For Michael Jordan

Behind the Logo: LeBron James' signature line with Nike reaches elite  status with a crown fit for a King | Sporting News Australia
Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News Australia

LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative Endorsement  Shoe Deals as Rookies
LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative Endorsement Shoe Deals as Rookies

LeBron James could be a billionaire thanks to Nike, other businesses
LeBron James could be a billionaire thanks to Nike, other businesses

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike:
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

LeBron James wanted to launch a 'Team LeBron' brand under Nike with Luka  Doncic as his first signee - CBSSports.com
LeBron James wanted to launch a 'Team LeBron' brand under Nike with Luka Doncic as his first signee - CBSSports.com