As Under Armour's growth slows, it's learning that sportswear is as much about fashion as performance — Quartz
Under Armour used the pandemic to make long-lasting improvements to the business, analysts say - MarketWatch
![An Under Armour clothing store in the World Trade Center Oculus shopping mall in New York, NY Stock Photo - Alamy An Under Armour clothing store in the World Trade Center Oculus shopping mall in New York, NY Stock Photo - Alamy](https://l450v.alamy.com/450v/2a9c2g0/the-under-armour-store-in-the-westfield-world-trade-center-oculus-mall-in-new-york-on-tuesday-november-12-2019-the-sec-is-reported-to-be-investigating-whether-under-armour-shifted-sales-figures-between-quarters-to-report-sales-improvement-richard-b-levine-2a9c2g0.jpg)
An Under Armour clothing store in the World Trade Center Oculus shopping mall in New York, NY Stock Photo - Alamy
![We visited an Under Armour store and saw why it's still struggling to win over women | BusinessInsider India We visited an Under Armour store and saw why it's still struggling to win over women | BusinessInsider India](https://www.businessinsider.in/thumb/msid-64022124,width-700,height-525/I-went-to-an-Under-Armour-store-in-New-York-Citys-Financial-District-on-a-weekday-afternoon-The-store-was-dimly-lit-and-felt-very-industrial-It-was-empty-besides-the-two-employees-working-and-music-was-blasting-.jpg)
We visited an Under Armour store and saw why it's still struggling to win over women | BusinessInsider India
![An Under Armour clothing store in the World Trade Center Oculus shopping mall in New York, NY Stock Photo - Alamy An Under Armour clothing store in the World Trade Center Oculus shopping mall in New York, NY Stock Photo - Alamy](https://l450v.alamy.com/450v/2ak55cp/beijing-china-07th-jan-2020-chinese-shoppers-walk-past-an-under-armour-clothing-store-in-beijing-on-tuesday-january-7-2020-if-the-nbas-controversy-with-china-persists-it-could-hinder-the-economic-prospects-for-under-armour-in-the-sportswear-makers-fastest-growing-market-photo-by-stephen-shaverupi-credit-upialamy-live-news-2ak55cp.jpg)
An Under Armour clothing store in the World Trade Center Oculus shopping mall in New York, NY Stock Photo - Alamy
![10,000 Under armour Stock Pictures, Editorial Images and Stock Photos | Shutterstock | Shutterstock Editorial 10,000 Under armour Stock Pictures, Editorial Images and Stock Photos | Shutterstock | Shutterstock Editorial](https://editorial01.shutterstock.com/preview-440/12920195z/504fee6b/Shutterstock_12920195z.jpg)
10,000 Under armour Stock Pictures, Editorial Images and Stock Photos | Shutterstock | Shutterstock Editorial
![An Under Armour clothing store in the World Trade Center Oculus shopping mall in New York, NY Stock Photo - Alamy An Under Armour clothing store in the World Trade Center Oculus shopping mall in New York, NY Stock Photo - Alamy](https://l450v.alamy.com/450v/2ckdkyh/customers-exit-an-under-armour-store-in-new-york-city-us-november-4-2019-reutersbrendan-mcdermid-2ckdkyh.jpg)
An Under Armour clothing store in the World Trade Center Oculus shopping mall in New York, NY Stock Photo - Alamy
![Under Armour branded department in the new Dick's Sporting Goods store in Valley Stream, Long Island, New York on Saturday, July 9, 2016. Under Armour announced that it will cut 2 percent Under Armour branded department in the new Dick's Sporting Goods store in Valley Stream, Long Island, New York on Saturday, July 9, 2016. Under Armour announced that it will cut 2 percent](https://l450v.alamy.com/450v/2ewrhr6/under-armour-branded-department-in-the-new-dicks-sporting-goods-store-in-valley-stream-long-island-new-york-on-saturday-july-9-2016-analysts-at-macquerie-have-downgraded-under-armours-stock-suggesting-the-company-may-have-to-raise-capital-to-continue-photo-by-richard-b-levine-2ewrhr6.jpg)